INDUSTRY:
INSURANCE / FINANCIAL SERVICES
CLIENT:
AMERILIFE
YEAR:
2023
ROLE:
CREATIVE LEAD
AmeriLife Gives Back
about.
AmeriLife Gives Back is the philanthropic initiative of AmeriLife, created to support the communities where its employees, partners, and affiliates live and work. I developed a cohesive visual identity and brand system for the initiative, extending the AmeriLife brand into a warmer, community-focused expression built for charitable programs, volunteer efforts, events, communications, and merchandise.
challenge.
The challenge was to give AmeriLife Gives Back its own recognizable identity without separating it from the established AmeriLife brand. The system needed to feel human and community-driven while remaining polished enough to work across corporate communications. I established clear standards for logo usage, color, typography, photography, apparel, and merchandise—creating enough flexibility for a wide range of initiatives while maintaining consistency across every touchpoint.
result.
Working from the established AmeriLife Gives Back identity, I expanded the brand across a broad range of communications, digital experiences, events, merchandise, and corporate environments. The teal and navy palette, approachable photography, and consistent visual language created a recognizable extension of AmeriLife—one that maintained corporate credibility while putting people, community, and giving at the center of the experience.
DELIVERABLES: Brand Identity Application & Extension · Marketing & Communications · Digital & Email Campaigns · Landing Pages & Web Components · Honor Flight Campaign Materials · Branded Merchandise & Apparel · Experiential & Event Displays · Corporate Environmental Graphics · Building Signage · Donor Wall Design
testimonial.
Darren's design skills have fundamentally changed our approach to brand building and creative design.
Ovi Vitas
Chief Marketing Officer at AmeriLife
