INDUSTRY:
INSURANCE / FINANCIAL SERVICES
CLIENT:
AMERILIFE
YEAR:
2024
ROLE:
CREATIVE LEAD
AmeriLife Gives Back
about.
AmeriLife Gives Back is the philanthropic initiative of AmeriLife, created to support the communities where its employees, partners, and affiliates live and work. I developed a cohesive visual identity and brand system for the initiative, extending the AmeriLife brand into a warmer, community-focused expression built for charitable programs, volunteer efforts, events, communications, and merchandise.
challenge.
The challenge was to give AmeriLife Gives Back its own recognizable identity without separating it from the established AmeriLife brand. The system needed to feel human and community-driven while remaining polished enough to work across corporate communications. I established clear standards for logo usage, color, typography, photography, apparel, and merchandise—creating enough flexibility for a wide range of initiatives while maintaining consistency across every touchpoint.
result.
The resulting brand guide gave AmeriLife Gives Back a unified visual system that could scale across internal teams, community initiatives, events, communications, and branded merchandise. A distinct teal and navy palette, approachable photography, and clearly defined identity standards created a recognizable extension of AmeriLife—one that feels credible as a corporate program while putting people and community at the center of the brand.
Darren's design skills have fundamentally changed our approach to brand building and creative design.
Ovi Vitas
Chief Marketing Officer at AmeriLife
