INDUSTRY:
LIVE ENTERTAINMENT
CLIENT:
LIVE NATION / SETLIST
YEAR:
2026
ROLE:
SENIOR BRAND & DIGITAL DESIGN — CONTRACT
Live Nation's Setlist
about.
Setlist is Live Nation’s fan-driven concert platform, built around an established community and familiar digital experience. I provided independent art direction and design services supporting the evolution of the Setlist brand and its expansion into Setlist Shop, developing a cohesive visual system spanning brand, commerce, digital experiences, campaigns and merchandise.
challenge.
The challenge was balancing progress with recognition. Setlist already had an established visual language and highly engaged audience, so the work focused on strengthening the brand while maintaining continuity with the experience its audience already knew.
The resulting identity established a clearer, more distinctive visual presence for Setlist while creating a complementary expression for Setlist Shop. Rather than treating commerce as a separate brand experience, the system maintained a strong visual relationship between the core platform and its expanding retail presence.
results.
The evolved system was applied across the Setlist platform, Setlist Shop, digital advertising, promotional campaigns and merchandise. Across each touchpoint, the objective remained consistent: create a flexible brand and commerce system capable of supporting a growing range of digital and physical experiences.
DELIVERABLES: E-commerce UX & UI · Wireframes & user flows · Information architecture · Interface & component systems · Light/dark mode experiences · Custom campaign & hero imagery · Brand identity refinement · Setlist Shop identity · Brand guidelines · Digital & display advertising · Social creative · Product & merchandise design · Packaging systems & production dielines · Promotional campaigns · Leadership presentations
testimonial.
The assignment wasn’t to make Setlist look newer. It was to make the brand stronger without losing what made it familiar—then build a commerce experience that felt like it had always belonged there.
Darren Cava
Brand & Digital Designer — Contract
